To get organic cotton you need to start with converting conventional cotton into in-conversion cotton. This is a costly affair for the cotton farmers.
Neutral is part of a program made by WWF who helps the farmes to get the same amount of money for their in-conversion cotton. This have a huge effect on the daily lives of the farmers and makes it much easier to start the conversion.
As for now Neutral has helped over 4000 farmers to become organic cotton farmers. The overall demand for organic cotton is on a constant rise. But to meet the demands it is important to focus on getting more conventional farmers to convert their crops.
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